Beatrice

Nude vs Naked

Beatrice
Nude vs Naked

Photographer Floor Knaapen and stylist Grietje Schepers, in celebration of the 10th anniversary of the Modefabriek trade event, have presented an innovative shopping experience – Nude vs. Naked.

The exhibition provided a place to buy trends communicated through the installation. This fresh approach to the shopping experience touches on very current themes in the consumer fashion market where shoppers need to be romanced and enticed to visit a store.

The intention of this project was to reconnect the designs we collect and curate in the form of everyday objects, with our bodies.  The useful and necessary designs we surround ourselves within our homes typically feel very separate and alienated from our bodies, in colour, shape and materiality. The pieces in this installation, however, were carefully selected to communicate familiarity and appear recognisable to the visitor. The ever-relevant nude trend, presented in this way, offered a more immersive experience encouraging exploration and intrigue. 

Image credit: trendland

www.modefabriek.nl