Beatrice

Form Follows Fiction by Daniela Treija

Beatrice
Form Follows Fiction by Daniela Treija

Interdisciplinary designer Daniela Treija brings fictional elements and characters to life. Her project Form Follows Function is inspired by the methodology ‘Design Fictions’, a method that is used to visualise speculative future scenarios and design ideas. Using this methodology as a basis to her work, she examines the idea “that every fictional artefact literary or cinematic has the potential to become a valid design idea and a cornerstone for further speculations”.

Treija’s project Form Follows Fiction is an attempt to revive and introduce you to imaginary designs and objects found in movies and books such as The Hitchhikers Guide to the Galaxy, Brazil and Mary Poppins. Designed as an ‘Encyclopedia of the Imaginary, a reference manual to inspire and demonstrate how one can use fiction as a methodology for design.

Treija’s project comes at a pivotal point as we are seeing a greater decline in creativity and saturation in over-exposed design aesthetics. With social media platforms such as pinterest and Instagram that trigger repetitive design trends, originality and innovation become obsolete.

80 designs are featured in Treija’s book from the logical and functional to the highly fantastical, with only 3 of her designs being realized. Although the majority of her designs cant exist, the intentions of the book is to trigger the imagination and guide you on an explorative journey of discovery.