Beatrice

The Social Shot

Beatrice
The Social Shot

A new bot called the ‘social bot’ has been devised to create custom cocktails based on each drinkers unique personality. Utilising data from your Facebook Profile, the machine analyses the data and distributes percentages of each ingredient into the mix based on 5 key personality traits.  The algorithm created for the machine is based on the Big Five Model used in psychology which identifies human personality into 5 key traits Neuroticism, extroversion, openness, agreeableness, and conscientiousness.

A team of German Designers devised this machine to visualize the impact of big data and the influence of algorithms on our daily lives. As we surf the web, subscribe and purchase products online. We are leaving digital traces of our personal data on the internet, but this is not something we question or act cautiously, it has become second nature. But as more organisations begin to utilize our data, this brings into question security, privacy and ownership of data.

Projects such as Social Shot helps bring awareness to such critical issues arising with the evolution of technology.